Our vision for the future is based on the idea that transforming financial lives starts by giving our people the freedom to transform their own. We have a flexible work environment, and fluid career paths. We not only encourage but celebrate internal mobility. We also recognize the importance of purpose, well-being, and work-life balance. Within Empower and our communities, we work hard to create a welcoming and inclusive environment, and our associates dedicate thousands of hours to volunteering for causes that matter most to them.

Chart your own path and grow your career while helping more customers achieve financial freedom. Empower Yourself.

The Product Marketing Director is a subject-matter expert who is responsible for creating value proposition and brand story, including development and implementation of promotion and sales systems/marketing materials and develops go-to-market (GTM) strategies for Empower’s suite of financial products and services in their assigned areas (FILL IN: Large/Mega Corporate; Not-for-Profit; Government; Taft Hartley or EPW). This includes product positioning, marketing strategy, sales enablement to drive buyer awareness and achieve desired business outcomes. The success measure of this role is tightly aligned to achievement of sales goals; the role will partner with other marketing professionals and be supported by our internal creative agency.

What you will do:

• Lead product and solution launches across departments, identifies and prioritizes product features, and provides consulting and management support to the assigned business initiative.
• Partner closely with Product Management, Product Development, Sales and Service teams to explore product and market opportunities to innovate and evolve the product offer.
• Identify key provider selection priorities for plan sponsors, advisors and consultants, based on market segment.
• Craft compelling positioning and customer-focused messaging that highlights our product’s key differentiators and connects our solutions to the “jobs to be done” facing American savers
• Developing strategic go-to-market marketing plans for investing products and advisory services
• Working with Empower’s strategy, sales, product, and marketing leadership to position products and services with customer needs
• Champion of our customers: combine Voice of Customer insights, Advisor feedback, and primary consumer research to understand our customer anxieties around financial services, planning, and investing
• Ensuring end-to-end continuity of messaging across Marketing, Product, and Sales material for the products you over see
• Overseeing market and competitive intelligence: Be the expert on our customers, how they buy and their buying criteria; be the expert on competition to share how Empower is different and offers value to the customer.
• Primary point of contact for our Product team and drives the strategy that anchors growth marketing
• Responsible for developing promotional plans for key product or product feature releases. This includes recommending the level of marketing the company should do based on the business opportunity.
• Work alongside Sales and Product leadership to prioritize these efforts and then convey these priorities with cross-functional teams to develop marketing collateral, programs.
• As a customer champion, ensure that Empower presents our value proposition, unique selling propositions and messaging with a level of consistency across our various consumer funnels and end-to-end from Marketing to Product to Sales collateral.
• While sales and revenue growth are the macro goal, this leader will be measured against Product Adoption, Product Market share and Product NPS.
• Supports our acquisition and retention teams to drive their goals.
• Support the Vice President of Product Marketing to drive the strategies and work with other Marketing shared services teams as well as Communications, Analytics and Product teams to execute go to market effort.
• Partner closely with legal and compliance resources to gain campaign launch approvals.
• Work with their PMM colleagues, Empower Strategy, Product, Sales and Analytics to craft new behavioral and attitudinal segmentation for the business. This segmentation will be used to better understand how to get the right product to the right customer at the right time.
• Gather marketplace feedback and insights; respond efficiently to requests or ideas that can drive results.
• Keep current on legislative and regulatory developments that may impact or create distribution opportunities.
• Establish a market-leading narrative, value proposition, and messaging, including connection to thought leadership content.
• Translate key initiatives to support distribution.
• Create compelling packaging programs with a focus on digital execution. 
• Seek and interpret data analytics and develop case studies to validate results and support sales.
• Develop sophisticated, cost-effective multi-media selling systems, train sales teams on their effective use.
• Measure effectiveness across a variety of dimensions to continuously refine the selling system.
• Potential participation in intermediary site visits or due diligence meetings; limited travel required.
• Guide promotion strategy, especially for priority product launches and campaigns
• Evaluate and manage return on marketing investment.

• Bachelor’s Degree or equivalent experience
• MBA is a plus.
• 12+ years of product/marketing experience with a proven track record of bringing consumer products and service to market.
• Understanding of competitive marketplace
• Direct financial services experience is not required but will be encouraged due to the complexity of our business and industry
• Exceptional cross-functional team management & influence skills.
• Strong presentation and relationship management skills.
• Ability to operate effectively in a matrix environment.
• Innovative and creative mind.
• Excellent written and verbal communication skills.
• Familiarity with the latest marketing trends and technologies.

This job description is not intended to be an exhaustive list of all duties, responsibilities and qualifications of the job.  The employer has the right to revise this job description at any time.   You will be evaluated in part based on your performance of the responsibilities and/or tasks listed in this job description.   You may be required perform other duties that are not included on this job description.  The job description is not a contract for employment, and either you or the employer may terminate employment at any time, for any reason.

***Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time, including CPT/OPT.***

What we offer you

We offer an array of diverse and inclusive benefits regardless of where you are in your career. We believe that providing our employees with the means to lead healthy balanced lives results in the best possible work performance.

• Medical, dental, vision and life insurance
• Retirement savings – 401(k) plan with generous company matching contributions (up to 6%), financial advisory services, potential company discretionary contribution, and a broad investment lineup
• Tuition reimbursement up to $5,250/year
• Business-casual environment that includes the option to wear jeans
• Generous paid time off upon hire – including a paid time off program plus ten paid company holidays and three floating holidays each calendar year
• Paid volunteer time — 16 hours per calendar year
• Leave of absence programs – including paid parental leave, paid short- and long-term disability, and Family and Medical Leave (FMLA)
• Business Resource Groups (BRGs) –  BRGs facilitate inclusion and collaboration across our business internally and throughout the communities where we live, work and play. BRGs are open to all.

Base Salary Range

The salary range above shows the typical minimum to maximum base salary range for this position in the location listed. Non-sales positions have the opportunity to participate in a bonus program. Sales positions are eligible for sales incentives, and in some instances a bonus plan, whereby total compensation may far exceed base salary depending on individual performance. Actual compensation offered may vary from posted hiring range based upon geographic location, work experience, education, licensure requirements and/or skill level and will be finalized at the time of offer.

Equal opportunity employer •  Drug-free workplace

We are an equal opportunity employer with a commitment to diversity.  All individuals, regardless of personal characteristics, are encouraged to apply.  All qualified applicants will receive consideration for employment without regard to age (40 and over), race, color, national origin, ancestry, sex, sexual orientation, gender, gender identity, gender expression, marital status, pregnancy, religion, physical or mental disability, military or veteran status, genetic information, or any other status protected by applicable state or local law. 

***For remote and hybrid positions you will be required to provide reliable high-speed internet with a wired connection as well as a place in your home to work with limited disruption. You must have reliable connectivity from an internet service provider that is fiber, cable or DSL internet. Other necessary computer equipment, will be provided. You may be required to work in the office if you do not have an adequate home work environment and the required internet connection.***

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