Our vision for the future is based on the idea that transforming financial lives starts by giving our people the freedom to transform their own. We have a flexible work environment, and fluid career paths. We not only encourage but celebrate internal mobility. We also recognize the importance of purpose, well-being, and work-life balance. Within Empower and our communities, we work hard to create a welcoming and inclusive environment, and our associates dedicate thousands of hours to volunteering for causes that matter most to them.

Chart your own path and grow your career while helping more customers achieve financial freedom. Empower Yourself.

The Sr Director Brand Media Management is responsible for leading the team that manages our media brand, including organic social and search, sports marketing, competitive brand media and executive brand presence in the marketplace.This role oversees brand media strategy and analytics, media plan optimization, new media analysis and testing strategies as well as distribution/measurement/reporting of social media & digital advertising content for Empower.

What you will do:

• Management of team of marketing media professionals
• Drive brand and social media strategies and evolution for the Personal Wealth and Workplace businesses.While complementary, each has distinct needs that require strategic outlines and implementation strategies
• Partner closely with the Performance Marketing team and those managing the media mix modeling analytics to quickly pivot and capitalize on data to improve the media plan tactics
• Identifies short- and long-term trends in vital and dynamic social media channels
• Develops and refines relevant business strategies to match these trends and a roadmap to deliver on the approved strategies
• Identify and execute brand strategies to promote our senior leaders in the marketplace to further accentuate the overall Empower brand
• Support workplace services social media strategies
• Work closely with marketing communication team to use social media to amplify messaging
• Measures effectiveness across a variety of dimensions (page views, click-throughs, cross-postings, sentiment measurement, surveys, etc.), refining and optimizing content on a regular basis
• Manages social listening/engagement programs on behalf of our firm and select clients
• Responsibility for all digital advertising including social and display advertising.
• Measurement and refinement of all brand advertising in all mediums

What you will bring:

• 10-15 years of /marketing experience, preferably in financial services
• FINRA Series 6 and 26 registration(s) required. Corporate-established timelines apply to permitted registrations.
• FINRA fingerprinting required.
• Technical expertise in key professional social media outlets, focused but not limited to Facebook, LinkedIn, YouTube, and Twitter, as well as aggregating and posting content via blog
• Proficient with analytics tools to monitor programs and report progress
• Excellent written and verbal communication skills
• Strong research and analytical skills
• Excellent project management skills
• Leadership and team management skills
• Ability to operate effectively in a matrixed environment Innovative and creative mind
• Familiarity with the latest marketing trends and technologies
• Normal Office Working Conditions

This job description is not intended to be an exhaustive list of all duties, responsibilities and qualifications of the job.  The employer has the right to revise this job description at any time.   You will be evaluated in part based on your performance of the responsibilities and/or tasks listed in this job description.   You may be required perform other duties that are not included on this job description.  The job description is not a contract for employment, and either you or the employer may terminate employment at any time, for any reason.

***Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time, including CPT/OPT.***

What we offer you

We offer an array of diverse and inclusive benefits regardless of where you are in your career. We believe that providing our employees with the means to lead healthy balanced lives results in the best possible work performance.

• Medical, dental, vision and life insurance
• Retirement savings – 401(k) plan with generous company matching contributions (up to 6%), financial advisory services, potential company discretionary contribution, and a broad investment lineup
• Tuition reimbursement up to $5,250/year
• Business-casual environment that includes the option to wear jeans
• Generous paid time off upon hire – including a paid time off program plus ten paid company holidays and three floating holidays each calendar year
• Paid volunteer time — 16 hours per calendar year
• Leave of absence programs – including paid parental leave, paid short- and long-term disability, and Family and Medical Leave (FMLA)
• Business Resource Groups (BRGs) –  BRGs facilitate inclusion and collaboration across our business internally and throughout the communities where we live, work and play. BRGs are open to all.

Base Salary Range

The salary range above shows the typical minimum to maximum base salary range for this position in the location listed. Non-sales positions have the opportunity to participate in a bonus program. Sales positions are eligible for sales incentives, and in some instances a bonus plan, whereby total compensation may far exceed base salary depending on individual performance. Actual compensation offered may vary from posted hiring range based upon geographic location, work experience, education, licensure requirements and/or skill level and will be finalized at the time of offer.

Equal opportunity employer •  Drug-free workplace

We are an equal opportunity employer with a commitment to diversity.  All individuals, regardless of personal characteristics, are encouraged to apply.  All qualified applicants will receive consideration for employment without regard to age (40 and over), race, color, national origin, ancestry, sex, sexual orientation, gender, gender identity, gender expression, marital status, pregnancy, religion, physical or mental disability, military or veteran status, genetic information, or any other status protected by applicable state or local law. 

***For remote and hybrid positions you will be required to provide reliable high-speed internet with a wired connection as well as a place in your home to work with limited disruption. You must have reliable connectivity from an internet service provider that is fiber, cable or DSL internet. Other necessary computer equipment, will be provided. You may be required to work in the office if you do not have an adequate home work environment and the required internet connection.***

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