Our vision for the future is based on the idea that transforming financial lives starts by giving our people the freedom to transform their own. We have a flexible work environment, and fluid career paths. We not only encourage but celebrate internal mobility. We also recognize the importance of purpose, well-being, and work-life balance. Within Empower and our communities, we work hard to create a welcoming and inclusive environment, and our associates dedicate thousands of hours to volunteering for causes that matter most to them.

Chart your own path and grow your career while helping more customers achieve financial freedom. Empower Yourself.

The Director of Consumer Thought Leadership serves as Empower’s authority on a consumer’s relationship with money, investing and the role digital and human advice has on achieving lifetime financial success. 

This senior individual contributor will drive the thought leadership agenda for Empower Consumer Marketing to support Workplace participant engagement and Personal Wealth client acquisition and engagement efforts.   The role will focus on diving deep into behavioral and attitudinal insights across Empower’s target personas to inform executive decision-making, influence public discourse and to develop thought leadership campaigns with our investment and advisory experts.

The role leads the conception, governance, and evolution of Empower’s consumer thought leadership platform, ensuring consistency, credibility, and differentiation across internal and external channels. Success is measured by sustained share of voice amongst our competitors on money and investing topics, consumer engagement with these insights, and long-term brand health metrics.  This role will report to the Head of Consumer Marketing.

What you will do:

• Define and own Empower’s multi-year consumer thought leadership strategy, including core narratives, research priorities, and signature intellectual property.
• Establish enterprise standards, frameworks, and methodologies for developing, validating, and publishing consumer insights.
• Serve as the internal final authority on consumer thought leadership positioning, ensuring alignment across Marketing, Product, and Advisory & Distribution
• Partner with data science and market research leaders to originate custom research around consumer behaviors and attitudes around money. 
• Synthesize complex quantitative and qualitative data into original insights that advance industry understanding and influence consumer dialogue.
• Author and oversee flagship research, indices, and perspectives that become recognized reference points for clients, media, and industry stakeholders.
• Coordinate consumer thought leadership efforts with investment strategists and workplace thought leadership teams to ensure research insights are complementary and consistent
• Serve as a spokesperson for marquee consumer research and industry commentary.
• Work with public relations to drive social dialogue by introducing new frameworks, language, or points of view adopted beyond Empower.
• Share insights with leaders across product, Workplace Relationship Managers and Advisor & Distribution associates about trends, participant behavior, and long-term implications for consumer investment.
• Represent Consumer Marketing at client events, senior leadership meetings, and occasional public speaking engagements
• Work with Brand Marketing, Product Marketing, Lifecycle Marketing, Content Strategy and Public Relations to integrate insights into go-to-market and PR efforts, lifecycle campaigns and editorial newsletters
• Develop and manage a comprehensive thought leadership program calendar aligned with Personal Wealth client priorities and Empower’s strategic objectives.  This will require collaboration and alignment with Empower’s investment experts, advisors and wealth management executives.
• Enable client-facing teams with enterprise-wide narratives, toolkits, and guidance that shape participant and client engagement.
• Continuously evolve Empower’s thought leadership approach in response to regulatory, workforce, and market shifts.

What you will bring:

• Bachelor’s degree required; advanced degree strongly preferred.
• 12+ years’ experience in brand marketing, product marketing, consumer research, strategy, or related fields.  Previous experience at a marketing consultancy or agency consider a plus
• Demonstrated record of producing original, authoritative thought leadership with measurable market or industry impact.
• Deep expertise in consumer behavior, workplace participant engagement, wealth management client needs / issues.
• Proven ability to influence senior leaders and external stakeholders through expertise rather than authority.
• Exceptional analytical, writing, and executive communication skills.
• Experience serving as a public-facing authority, including media engagement, industry speaking, or published research.
• Drive influence through credibility, judgment, and enterprise impact rather than organizational hierarchy.

***Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time, including CPT/OPT.***

What we offer you

We offer an array of diverse and inclusive benefits regardless of where you are in your career. We believe that providing our employees with the means to lead healthy balanced lives results in the best possible work performance.

• Medical, dental, vision and life insurance
• Retirement savings – 401(k) plan with generous company matching contributions (up to 6%), financial advisory services, potential company discretionary contribution, and a broad investment lineup
• Tuition reimbursement up to $5,250/year
• Business-casual environment that includes the option to wear jeans
• Generous paid time off upon hire – including a paid time off program plus ten paid company holidays and three floating holidays each calendar year
• Paid volunteer time — 16 hours per calendar year
• Leave of absence programs – including paid parental leave, paid short- and long-term disability, and Family and Medical Leave (FMLA)
• Business Resource Groups (BRGs) –  BRGs facilitate inclusion and collaboration across our business internally and throughout the communities where we live, work and play. BRGs are open to all.

Base Salary Range

The salary range above shows the typical minimum to maximum base salary range for this position in the location listed. Non-sales positions have the opportunity to participate in a bonus program. Sales positions are eligible for sales incentives, and in some instances a bonus plan, whereby total compensation may far exceed base salary depending on individual performance. Actual compensation offered may vary from posted hiring range based upon geographic location, work experience, education, licensure requirements and/or skill level and will be finalized at the time of offer.

Equal opportunity employer •  Drug-free workplace

We are an equal opportunity employer with a commitment to diversity.  All individuals, regardless of personal characteristics, are encouraged to apply.  All qualified applicants will receive consideration for employment without regard to age (40 and over), race, color, national origin, ancestry, sex, sexual orientation, gender, gender identity, gender expression, marital status, pregnancy, religion, physical or mental disability, military or veteran status, genetic information, or any other status protected by applicable state or local law. 

***For remote and hybrid positions you will be required to provide reliable high-speed internet with a wired connection as well as a place in your home to work with limited disruption. You must have reliable connectivity from an internet service provider that is fiber, cable or DSL internet. Other necessary computer equipment, will be provided. You may be required to work in the office if you do not have an adequate home work environment and the required internet connection.***

Job Posting End Date at 12:01 am on:

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