Our vision for the future is based on the idea that transforming financial lives starts by giving our people the freedom to transform their own. We have a flexible work environment, and fluid career paths. We not only encourage but celebrate internal mobility. We also recognize the importance of purpose, well-being, and work-life balance. Within Empower and our communities, we work hard to create a welcoming and inclusive environment, and our associates dedicate thousands of hours to volunteering for causes that matter most to them.

Chart your own path and grow your career while helping more customers achieve financial freedom. Empower Yourself.

As a Product Manager on our Growth team, you will shape the early Empower experience — redefining what customers expect from financial services from day one and building trust that lasts a lifetime. This role focuses on the first 90 days of a customer’s journey, ensuring new retirement plan participants and retail customers quickly find value, confidence, and relevance in Empower’s ecosystem.

You’ll join an ambitious product organization with experience spanning industry leaders, tech companies (e.g., Google, Meta), and early-stage startups. This team is uniquely positioned at the intersection of onboarding, engagement, and growth, partnering closely across product, engineering, design, marketing, and compliance to deliver experiences that scale across Empower’s retirement and personal wealth businesses.

What you will do:

• Define and evolve a product strategy for early-life engagement, identifying the highest-impact opportunities to help new customers successfully onboard and engage with Empower.

• Own and manage the product roadmap for onboarding and early engagement, balancing near-term improvements with longer-term strategic bets in alignment with broader Growth and enterprise priorities.

• Bring clarity and structure to complex, ambiguous problem spaces involving multiple lines of business, platforms, and stakeholders.

• Partner closely with Design to obsess over experience quality, personalization, and simplicity — ensuring first impressions are intuitive, relevant, and delightful.

• Leverage customer research, usability testing, behavioral data, and market insights to inform strategy and validate solutions.

• Work hand-in-hand with Engineering to deliver high-quality solutions, maintaining empathy for technical constraints while driving momentum in a highly regulated environment.

• Collaborate deeply with Marketing to align product experiences with triggered communications (e.g., emails, in-product messaging) throughout the onboarding journey.

• Lead cross-functional alignment across Workplace, EPW, Marketing, Compliance, Legal, and other partners — ensuring clarity on goals, ownership, sequencing, and decision-making.

• Reimagine and evolve referral and cross-sell experiences, shifting from individual product promotion to an enterprise-level approach that guides customers to solutions best suited to their needs.

• Define, analyze, and track success metrics tied to onboarding effectiveness, engagement, and long-term customer value.

What you will bring:

• 3+ years of experience managing digital, direct-to-consumer products, working closely with engineering, design, and research teams.

• Demonstrated ability to operate effectively in highly regulated, stakeholder-rich environments, including close partnership with compliance and legal teams.

• Strong stakeholder management and communication skills — particularly when coordinating across large, cross-functional groups.

• Excellent storytelling, organization, and executive communication skills.

• A strong sense of ownership and follow-through; you do what you say you’ll do.

• Detail- and design-oriented, with a high bar for experience quality.

• Passion for solving complex customer and business problems.

• Analytical mindset with comfort using data to inform decisions and measure impact.

• Bachelor’s degree or equivalent practical experience.

What will set you apart:

• Experience owning early-life or onboarding experiences, particularly within large-scale consumer or financial platforms.

• Background working on referrals, growth, or lifecycle engagement, ideally in partnership with marketing.

• Experience in fintech or financial services, with familiarity navigating industry best practices and regulatory considerations.

• Experience working within large enterprises, balancing multiple priorities, platforms, and approval processes.

***Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time, including CPT/OPT.***

What we offer you

We offer an array of diverse and inclusive benefits regardless of where you are in your career. We believe that providing our employees with the means to lead healthy balanced lives results in the best possible work performance.

• Medical, dental, vision and life insurance
• Retirement savings – 401(k) plan with generous company matching contributions (up to 6%), financial advisory services, potential company discretionary contribution, and a broad investment lineup
• Tuition reimbursement up to $5,250/year
• Business-casual environment that includes the option to wear jeans
• Generous paid time off upon hire – including a paid time off program plus ten paid company holidays and three floating holidays each calendar year
• Paid volunteer time — 16 hours per calendar year
• Leave of absence programs – including paid parental leave, paid short- and long-term disability, and Family and Medical Leave (FMLA)
• Business Resource Groups (BRGs) –  BRGs facilitate inclusion and collaboration across our business internally and throughout the communities where we live, work and play. BRGs are open to all.

Base Salary Range

The salary range above shows the typical minimum to maximum base salary range for this position in the location listed. Non-sales positions have the opportunity to participate in a bonus program. Sales positions are eligible for sales incentives, and in some instances a bonus plan, whereby total compensation may far exceed base salary depending on individual performance. Actual compensation offered may vary from posted hiring range based upon geographic location, work experience, education, licensure requirements and/or skill level and will be finalized at the time of offer.

Equal opportunity employer •  Drug-free workplace

We are an equal opportunity employer with a commitment to diversity.  All individuals, regardless of personal characteristics, are encouraged to apply.  All qualified applicants will receive consideration for employment without regard to age (40 and over), race, color, national origin, ancestry, sex, sexual orientation, gender, gender identity, gender expression, marital status, pregnancy, religion, physical or mental disability, military or veteran status, genetic information, or any other status protected by applicable state or local law. 

***For remote and hybrid positions you will be required to provide reliable high-speed internet with a wired connection as well as a place in your home to work with limited disruption. You must have reliable connectivity from an internet service provider that is fiber, cable or DSL internet. Other necessary computer equipment, will be provided. You may be required to work in the office if you do not have an adequate home work environment and the required internet connection.***

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