Our vision for the future is based on the idea that transforming financial lives starts by giving our people the freedom to transform their own. We have a flexible work environment, and fluid career paths. We not only encourage but celebrate internal mobility. We also recognize the importance of purpose, well-being, and work-life balance. Within Empower and our communities, we work hard to create a welcoming and inclusive environment, and our associates dedicate thousands of hours to volunteering for causes that matter most to them.

Chart your own path and grow your career while helping more customers achieve financial freedom. Empower Yourself.

The Marketing Copywriting Manager leads the development of consumer-oriented creative and establishes high-quality, strategic copy direction across online and offline channels. This role is responsible for shaping brand-aligned, compliant messaging that supports consumer engagement and advances the Empower brand. The Marketing Copywriting Manager partners closely with designers, internal stakeholders, and cross-functional teams to deliver compelling advertising and educational materials while ensuring adherence to brand standards, creative briefs, and regulatory requirements.

What you will do:

• Provides creative leadership by originating and shaping copy direction for major consumer-facing campaigns across digital and print channels.

• Establishes and maintains brand voice, tone, and messaging standards across all consumer-oriented materials.

• Writes and oversees copy development for promotional vehicles, including print advertisements, banner ads, brochures, websites, splash pages, and educational materials.

• Translates marketing strategy and Creative Briefs into clear, persuasive, and effective consumer messaging.

• Reviews and elevates copy produced by other writers to ensure consistency, quality, and adherence to brand and regulatory standards.

• Partners closely with designers throughout the creative process to ensure concepts and execution meet or exceed Creative Brief objectives.

• Collaborates with Account Executives, Designers, Traffic, Studio, Compliance, and internal clients to deliver high-quality results.

• Ensures all creative adheres to approved Creative Briefs, Empower brand standards, and applicable regulatory requirements.

• Presents and sells creative concepts to internal stakeholders and incorporates feedback while maintaining creative integrity.

• Identifies and resolves creative, brand, or compliance risks early in the development process.

• Maintains smooth workflow and executional excellence through strong organization, prioritization, and adherence to timelines.

What you will bring:

• Bachelor’s degree, preferably in communications, journalism, or a related field.

• 7+ years of progressive advertising or marketing copywriting experience.

• Proven success leading copy development for high-impact or multi-channel campaigns.

• Thorough understanding of regulatory requirements for consumer marketing.

• Strong working knowledge of PC and MAC platforms.

• Excellent written, verbal, and presentation skills with the ability to influence stakeholders.

• Highly detail-oriented with strong organizational and time-management skills.

• Ability to work effectively under pressure and manage multiple priorities.

• Strong team orientation with the ability to guide and mentor peers without direct authority.

Work Environment & Disclaimer

This job description is not intended to be an exhaustive list of all duties, responsibilities and qualifications of the job. The employer has the right to revise this job description at any time. You will be evaluated in part based on your performance of the responsibilities and/or tasks listed in this job description. You may be required to perform other duties that are not included on this job description. The job description is not a contract for employment, and either you or the employer may terminate employment at any time, for any reason, as per terms and conditions of your employment contract.

***Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time, including CPT/OPT.***

What we offer you

We offer an array of diverse and inclusive benefits regardless of where you are in your career. We believe that providing our employees with the means to lead healthy balanced lives results in the best possible work performance.

• Medical, dental, vision and life insurance
• Retirement savings – 401(k) plan with generous company matching contributions (up to 6%), financial advisory services, potential company discretionary contribution, and a broad investment lineup
• Tuition reimbursement up to $5,250/year
• Business-casual environment that includes the option to wear jeans
• Generous paid time off upon hire – including a paid time off program plus ten paid company holidays and three floating holidays each calendar year
• Paid volunteer time — 16 hours per calendar year
• Leave of absence programs – including paid parental leave, paid short- and long-term disability, and Family and Medical Leave (FMLA)
• Business Resource Groups (BRGs) –  BRGs facilitate inclusion and collaboration across our business internally and throughout the communities where we live, work and play. BRGs are open to all.

Base Salary Range

The salary range above shows the typical minimum to maximum base salary range for this position in the location listed. Non-sales positions have the opportunity to participate in a bonus program. Sales positions are eligible for sales incentives, and in some instances a bonus plan, whereby total compensation may far exceed base salary depending on individual performance. Actual compensation offered may vary from posted hiring range based upon geographic location, work experience, education, licensure requirements and/or skill level and will be finalized at the time of offer.

Equal opportunity employer •  Drug-free workplace

We are an equal opportunity employer with a commitment to diversity.  All individuals, regardless of personal characteristics, are encouraged to apply.  All qualified applicants will receive consideration for employment without regard to age (40 and over), race, color, national origin, ancestry, sex, sexual orientation, gender, gender identity, gender expression, marital status, pregnancy, religion, physical or mental disability, military or veteran status, genetic information, or any other status protected by applicable state or local law. 

***For remote and hybrid positions you will be required to provide reliable high-speed internet with a wired connection as well as a place in your home to work with limited disruption. You must have reliable connectivity from an internet service provider that is fiber, cable or DSL internet. Other necessary computer equipment, will be provided. You may be required to work in the office if you do not have an adequate home work environment and the required internet connection.***

Job Posting End Date at 12:01 am on: