Our vision for the future is based on the idea that transforming financial lives starts by giving our people the freedom to transform their own. We have a flexible work environment, and fluid career paths. We not only encourage but celebrate internal mobility. We also recognize the importance of purpose, well-being, and work-life balance. Within Empower and our communities, we work hard to create a welcoming and inclusive environment, and our associates dedicate thousands of hours to volunteering for causes that matter most to them.

Chart your own path and grow your career while helping more customers achieve financial freedom. Empower Yourself.

The Senior Director, Campaign Execution & Program Management leads the end-to-end delivery of marketing campaigns across channels and platforms, translating strategy into high-quality, compliant execution at scale. This role owns the campaign delivery engine, ensuring speed-to-market, operational rigor, and measurable outcomes across both B2B and B2C initiatives. The role manages multi-layer teams, including Directors and Senior Managers responsible for campaign development and program management, and partners closely with Marketing Strategy, Product, IT, Data & Analytics, Creative, and Compliance to deliver consistent, scalable, and data-driven campaign execution.

What you will do:

• Lead the full campaign lifecycle, including intake and discovery, design, build and QA, launch, live optimization, and post-campaign analysis.
• Translate campaign strategy briefs into executable plans by defining scope, channel mix, audiences, assets, timelines, dependencies, risks, and prioritization.
• Partner with Data Science, Product, and IT to define campaign requirements, data needs, decision logic, and personalization while ensuring feasibility, scalability, and regulatory compliance.
• Oversee campaign build and testing activities, including templates, dynamic content, segmentation, triggers, and enforcement of documentation and naming standards.
• Ensure rigorous quality assurance processes are completed prior to launch and that approval workflows and audit trails are maintained.
• Coordinate campaign launch readiness, manage deployment issues, and lead rapid resolution of incidents or defects.
• Drive experimentation, mid-flight optimization, and continuous improvement using performance data and testing insights.
• Deliver post-campaign reporting and learning agendas, identifying insights, root causes, and recommended changes for future campaigns.
• Establish and lead portfolio-level governance, including capacity planning, SLAs, dependency management, risk escalation, and stakeholder communication.
• Design, implement, and continuously improve standardized workflows and playbooks to increase throughput, consistency, and execution quality.
• Define and enforce quality, compliance, consent, suppression, accessibility, and regulatory controls in partnership with Legal and Compliance.
• Build, lead, and develop a multi-layer organization; define role clarity and career paths; coach leaders on execution excellence and cross-functional influence.
• Partner with Marketing Technology teams to evolve platforms and integrations (e.g., MAP, CRM, CDP, analytics) and improve data quality for targeting and measurement.
• Establish dashboards and reporting cadences aligned to engagement, conversion, unsubscribe rates, and other campaign performance metrics.

What you will bring:

• 15+ years of experience in campaign operations, lifecycle marketing, marketing operations, or a related discipline.
• 7+ years of experience leading multi-layer teams, including managing senior leaders such as Directors and Senior Managers.
• Extensive experience in multi-channel campaign execution and marketing automation platforms.
• Demonstrated senior-level program and portfolio management experience in complex, matrixed organizations.
• Proven ability to influence and communicate effectively across strategy, creative, technical, and compliance partners.
• Strong data-driven mindset with experience using performance insights to diagnose issues, prioritize trade-offs, and drive continuous improvement.
• Demonstrated experience supporting both B2B and B2C marketing communications and underlying infrastructure.
• Track record of improving campaign cycle time, quality, and scalability through process standardization and platform enablement.
• Experience operating in global or regional execution models, including localization and time zone coordination.
• Experience modernizing campaign workflows through automation and AI under strong governance frameworks.
• Bachelor’s degree required.
• Advanced degree and/or relevant certifications (e.g., PMP, Agile, platform certifications) preferred.
• Background in financial services or other regulated industries preferred.

Work Environment & Disclaimer

This job description is not intended to be an exhaustive list of all duties, responsibilities and qualifications of the job. The employer has the right to revise this job description at any time. You will be evaluated in part based on your performance of the responsibilities and/or tasks listed in this job description. You may be required to perform other duties that are not included on this job description. The job description is not a contract for employment, and either you or the employer may terminate employment at any time, for any reason, as per terms and conditions of your employment contract.

***Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time, including CPT/OPT.***

What we offer you

We offer an array of diverse and inclusive benefits regardless of where you are in your career. We believe that providing our employees with the means to lead healthy balanced lives results in the best possible work performance.

• Medical, dental, vision and life insurance
• Retirement savings – 401(k) plan with generous company matching contributions (up to 6%), financial advisory services, potential company discretionary contribution, and a broad investment lineup
• Tuition reimbursement up to $5,250/year
• Business-casual environment that includes the option to wear jeans
• Generous paid time off upon hire – including a paid time off program plus ten paid company holidays and three floating holidays each calendar year
• Paid volunteer time — 16 hours per calendar year
• Leave of absence programs – including paid parental leave, paid short- and long-term disability, and Family and Medical Leave (FMLA)
• Business Resource Groups (BRGs) –  BRGs facilitate inclusion and collaboration across our business internally and throughout the communities where we live, work and play. BRGs are open to all.

Base Salary Range

The salary range above shows the typical minimum to maximum base salary range for this position in the location listed. Non-sales positions have the opportunity to participate in a bonus program. Sales positions are eligible for sales incentives, and in some instances a bonus plan, whereby total compensation may far exceed base salary depending on individual performance. Actual compensation offered may vary from posted hiring range based upon geographic location, work experience, education, licensure requirements and/or skill level and will be finalized at the time of offer.

Equal opportunity employer •  Drug-free workplace

We are an equal opportunity employer with a commitment to diversity.  All individuals, regardless of personal characteristics, are encouraged to apply.  All qualified applicants will receive consideration for employment without regard to age (40 and over), race, color, national origin, ancestry, sex, sexual orientation, gender, gender identity, gender expression, marital status, pregnancy, religion, physical or mental disability, military or veteran status, genetic information, or any other status protected by applicable state or local law. 

***For remote and hybrid positions you will be required to provide reliable high-speed internet with a wired connection as well as a place in your home to work with limited disruption. You must have reliable connectivity from an internet service provider that is fiber, cable or DSL internet. Other necessary computer equipment, will be provided. You may be required to work in the office if you do not have an adequate home work environment and the required internet connection.***

Job Posting End Date at 12:01 am on: