Our vision for the future is based on the idea that transforming financial lives starts by giving our people the freedom to transform their own. We have a flexible work environment, and fluid career paths. We not only encourage but celebrate internal mobility. We also recognize the importance of purpose, well-being, and work-life balance. Within Empower and our communities, we work hard to create a welcoming and inclusive environment, and our associates dedicate thousands of hours to volunteering for causes that matter most to them.

Chart your own path and grow your career while helping more customers achieve financial freedom. Empower Yourself.

Senior Product Marketing Manager – Consumer Marketing

The Senior Product Marketing Manager is a hands-on strategic leader who drives consumer growth for Empower’s wealth solutions (Executive Services, Private Clients) through research and data-informed marketing that converts. This role combines strategic vision with tactical execution — developing and delivering marketing programs that bring Empower’s distinct value proposition to life across channels. You’ll help position Empower as a leader in wealth management by shaping stories and product/service launches that resonate with consumers and participants by partnering across teams to achieve

What you will do:

• Development of a differentiated go-to-market story and marketing strategies for our wealth products/services and how they fit into our wealth management continuum

• Define and activate Empower’s go-to-market strategy and consumer positioning in collaboration with marketing, advisory, product, and leadership teams — translating insights into compelling creative, content, and campaigns.

• Lead consumer insights efforts: Write strong research briefs and interpret findings with a deep understanding of both qualitative and quantitative research methods to inform positioning, messaging, and campaign strategy.

• Leverage AI tools and insights to optimize marketing content, customer targeting, and performance measurement.

• Collaborate with PR, content, and brand teams to build “surround sound” GTM content — integrated storytelling across owned, earned, and paid channels, including educational materials, social, digital, and press opportunities.

• Partner cross-functionally with Advisory, Product, Engineering, Performance Marketing, and Sales teams to ensure cohesive go-to-market execution and a unified customer experience.

• Work closely with client-facing teams (sales and advisors) to understand customer needs, tools, and conversion drivers, translating them into marketing communications that empower them to meet and exceed goals.
• Manage creative agency relationships — from writing strategic briefs and defining business goals to ensuring timely, on-brand delivery of campaigns with our in-house agency.
• Guide all marketing content through internal review and approval processes (product, legal, compliance) while maintaining regulatory integrity and brand consistency.
• Exhibit a proactive, adaptable, and collaborative mindset that fosters strong team dynamics and effective cross-functional execution.

EDUCATION:

• Bachelor's degree in marketing, business, communications or relevant field required.
• Master’s Degree in business or marketing

What you will bring:

• 10+ years of B2C marketing experience, with a proven ability to design and execute integrated marketing strategies across digital, email, and in-product channels.
• Demonstrated experience in consumer financial services (wealth management, investing, retirement) and understanding of related products and audiences.
• Strong knowledge of digital marketing best practices — including email, SMS, push notifications, and content personalization.
• Skilled in consumer research (qualitative and quantitative) and translating insights into actionable marketing strategies.
• Familiarity with AI tools and their application in marketing optimization, content generation, and performance analytics.
• Experience managing creative and PR agencies, writing clear, insight-driven briefs, and ensuring brand-aligned execution.
• Strong business acumen with the ability to connect marketing initiatives to business strategy, analyze performance data, and communicate results to leadership.
• Adept at collaborating with product managers, technologists, advisors, and sales teams to align messaging and product positioning.
• Excellent written and verbal communication skills — with the ability to write, edit, and produce marketing materials that are both strategic and engaging.
• High proficiency in Microsoft Office Suite and ability to quickly master new marketing and analytics tools.
• Analytical and self-directed, with strong problem-solving skills and the ability to operate effectively in a fast-paced, dynamic environment.
•  Occasional travel may be required.

What we offer you

We offer an array of diverse and inclusive benefits regardless of where you are in your career. We believe that providing our employees with the means to lead healthy balanced lives results in the best possible work performance.

• Medical, dental, vision and life insurance
• Retirement savings – 401(k) plan with generous company matching contributions (up to 6%), financial advisory services, potential company discretionary contribution, and a broad investment lineup
• Tuition reimbursement up to $5,250/year
• Business-casual environment that includes the option to wear jeans
• Generous paid time off upon hire – including a paid time off program plus ten paid company holidays and three floating holidays each calendar year
• Paid volunteer time — 16 hours per calendar year
• Leave of absence programs – including paid parental leave, paid short- and long-term disability, and Family and Medical Leave (FMLA)
• Business Resource Groups (BRGs) –  BRGs facilitate inclusion and collaboration across our business internally and throughout the communities where we live, work and play. BRGs are open to all.

Base Salary Range

The salary range above shows the typical minimum to maximum base salary range for this position in the location listed. Non-sales positions have the opportunity to participate in a bonus program. Sales positions are eligible for sales incentives, and in some instances a bonus plan, whereby total compensation may far exceed base salary depending on individual performance. Actual compensation offered may vary from posted hiring range based upon geographic location, work experience, education, licensure requirements and/or skill level and will be finalized at the time of offer.

Equal opportunity employer •  Drug-free workplace

We are an equal opportunity employer with a commitment to diversity.  All individuals, regardless of personal characteristics, are encouraged to apply.  All qualified applicants will receive consideration for employment without regard to age (40 and over), race, color, national origin, ancestry, sex, sexual orientation, gender, gender identity, gender expression, marital status, pregnancy, religion, physical or mental disability, military or veteran status, genetic information, or any other status protected by applicable state or local law. 

***For remote and hybrid positions you will be required to provide reliable high-speed internet with a wired connection as well as a place in your home to work with limited disruption. You must have reliable connectivity from an internet service provider that is fiber, cable or DSL internet. Other necessary computer equipment, will be provided. You may be required to work in the office if you do not have an adequate home work environment and the required internet connection.***

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