Our vision for the future is based on the idea that transforming financial lives starts by giving our people the freedom to transform their own. We have a flexible work environment, and fluid career paths. We not only encourage but celebrate internal mobility. We also recognize the importance of purpose, well-being, and work-life balance. Within Empower and our communities, we work hard to create a welcoming and inclusive environment, and our associates dedicate thousands of hours to volunteering for causes that matter most to them.

Chart your own path and grow your career while helping more customers achieve financial freedom. Empower Yourself.

The Consumer Directed Health Strategy & Engagement Director is an individual contributor role supports the development and execution of Empower’s Consumer-Directed Healthcare (CDH) segment strategy. The Director focuses on the positioning, adoption, and integration of CDH solutions, including Health Savings Accounts (HSAs), Health Reimbursement Arrangements (HRAs), Flexible Spending Accounts (FSAs), Commuter Benefits, and related offerings. The role requires regular collaboration with sales, relationship management, product, marketing, and consulting teams to support business growth and client retention. It reports to the Head of CDH and serves as a primary liaison between segment leadership and the CDH team.

What you will do

• Act as a subject matter resource and internal advocate for Empower’s CDH products and services

• Collaborate with sales, relationship managers, and other segment stakeholders to support new business pursuits, finalist presentations, and client retention strategies

• Position unique products that are inclusive of a brokerage platform that allows for the offering of individual securities

• Represent the CDH business in external-facing engagements, including meetings with clients, consultants, and prospects

• Partner with internal teams (e.g. marketing, legal, operations) to ensure accurate and aligned messaging, positioning, and delivery models across segments

• Lead the development of segment-specific campaigns, enablement materials, and go-to-market positioning strategies

• Deliver training and internal education on CDH product value, positioning frameworks, and relevant industry trends

• Support thought leadership activities by contributing to internal briefings, industry events, and external communications

• Maintain an understanding of competitive positioning, client needs, and evolving benefit strategies to inform Empower’s CDH segment approach

What you will bring

• Bachelor’s degree required

• 5+ years of experience in benefits, healthcare, or financial services

• Experience in client-facing, consultant-facing, or sales support roles

• Ability to communicate complex benefit concepts clearly and effectively to diverse stakeholders

• Demonstrated success working cross-functionally and influencing in a matrixed organizational environment

What will set you apart

• Advanced degree (e.g., MBA, MPH) or health/benefits designation

• Previous focus on CDH or workplace benefits

• Strong verbal and written communication skills, with proficiency in presentation and messaging development

***Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time, including CPT/OPT.***

What we offer you

We offer an array of diverse and inclusive benefits regardless of where you are in your career. We believe that providing our employees with the means to lead healthy balanced lives results in the best possible work performance.

• Medical, dental, vision and life insurance
• Retirement savings – 401(k) plan with generous company matching contributions (up to 6%), financial advisory services, potential company discretionary contribution, and a broad investment lineup
• Tuition reimbursement up to $5,250/year
• Business-casual environment that includes the option to wear jeans
• Generous paid time off upon hire – including a paid time off program plus ten paid company holidays and three floating holidays each calendar year
• Paid volunteer time — 16 hours per calendar year
• Leave of absence programs – including paid parental leave, paid short- and long-term disability, and Family and Medical Leave (FMLA)
• Business Resource Groups (BRGs) –  BRGs facilitate inclusion and collaboration across our business internally and throughout the communities where we live, work and play. BRGs are open to all.

Base Salary Range

The salary range above shows the typical minimum to maximum base salary range for this position in the location listed. Non-sales positions have the opportunity to participate in a bonus program. Sales positions are eligible for sales incentives, and in some instances a bonus plan, whereby total compensation may far exceed base salary depending on individual performance. Actual compensation offered may vary from posted hiring range based upon geographic location, work experience, education, licensure requirements and/or skill level and will be finalized at the time of offer.

Equal opportunity employer •  Drug-free workplace

We are an equal opportunity employer with a commitment to diversity.  All individuals, regardless of personal characteristics, are encouraged to apply.  All qualified applicants will receive consideration for employment without regard to age (40 and over), race, color, national origin, ancestry, sex, sexual orientation, gender, gender identity, gender expression, marital status, pregnancy, religion, physical or mental disability, military or veteran status, genetic information, or any other status protected by applicable state or local law. 

***For remote and hybrid positions you will be required to provide reliable high-speed internet with a wired connection as well as a place in your home to work with limited disruption. You must have reliable connectivity from an internet service provider that is fiber, cable or DSL internet. Other necessary computer equipment, will be provided. You may be required to work in the office if you do not have an adequate home work environment and the required internet connection.***

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