Our vision for the future is based on the idea that transforming financial lives starts by giving our people the freedom to transform their own. We have a flexible work environment, and fluid career paths. We not only encourage but celebrate internal mobility. We also recognize the importance of purpose, well-being, and work-life balance. Within Empower and our communities, we work hard to create a welcoming and inclusive environment, and our associates dedicate thousands of hours to volunteering for causes that matter most to them.

Chart your own path and grow your career while helping more customers achieve financial freedom. Empower Yourself.

As Senior Product Marketing Manager, you will help shape how Empower connects with consumers and grows our Personal Wealth business. You’ll turn research and insights into marketing that converts—developing programs and messaging that bring our story to life across every channel. Working across Product, Marketing, and Sales, you’ll position Empower as a trusted leader in wealth management and drive measurable growth through smart, data-informed strategy.

What you will do:

• Define and deliver Empower’s go-to-market strategy and positioning for Empower Personal Wealth

• Develop compelling creative, content, and campaigns that turn prospects into clients

• Write and edit high-quality marketing content and collateral that drive engagement and conversion

• Lead consumer insights work—craft briefs, synthesize qual/quant findings, and translate them into clear messaging and campaign strategy

• Leverage AI tools and analytics to optimize content, targeting, and performance measurement

• Collaborate with PR, content, and brand to create integrated storytelling across owned, earned, and paid channels

• Partner with Advisory, Product, Engineering, and Performance Marketing to ensure cohesive go-to-market execution

• Enable sales and advisors with communications that reflect client needs and conversion drivers

• Manage creative agency relationships from insight-driven briefs through on-brand delivery

• Monitor regulatory and market changes and update content and disclosures accordingly; guide materials through legal, compliance, and product reviews

What you will bring:

• 8+ years in B2C marketing, ideally in financial services, wealth management, or fintech

• Degree or equivalent experience in marketing, communications, or business

• Strong grasp of digital marketing—including email, SMS, push, in-product messaging, and personalization

• Proven ability to turn research and data into clear strategy and measurable results

• Cross-functional collaborator who delivers unified customer experiences

• Excellent writing, editing, and presentation skills

• Proficiency with marketing analytics platforms and Microsoft 365; quick to learn new tools

• Comfortable operating in regulated environments and shepherding reviews

• Proactive, adaptable, and collaborative; thrives in a fast-paced setting

• Willingness to travel occasionally

What will set you apart:

• Master’s degree in business or marketing

• Experience using AI for content optimization or campaign automation

• Deep understanding of investing, retirement, or financial planning audiences

• Background managing creative and PR agencies

• Track record of driving measurable growth through integrated marketing

• Strategic thinker who balances creativity with analytical rigor

***Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time, including CPT/OPT.***

What we offer you

We offer an array of diverse and inclusive benefits regardless of where you are in your career. We believe that providing our employees with the means to lead healthy balanced lives results in the best possible work performance.

• Medical, dental, vision and life insurance
• Retirement savings – 401(k) plan with generous company matching contributions (up to 6%), financial advisory services, potential company discretionary contribution, and a broad investment lineup
• Tuition reimbursement up to $5,250/year
• Business-casual environment that includes the option to wear jeans
• Generous paid time off upon hire – including a paid time off program plus ten paid company holidays and three floating holidays each calendar year
• Paid volunteer time — 16 hours per calendar year
• Leave of absence programs – including paid parental leave, paid short- and long-term disability, and Family and Medical Leave (FMLA)
• Business Resource Groups (BRGs) –  BRGs facilitate inclusion and collaboration across our business internally and throughout the communities where we live, work and play. BRGs are open to all.

Base Salary Range

The salary range above shows the typical minimum to maximum base salary range for this position in the location listed. Non-sales positions have the opportunity to participate in a bonus program. Sales positions are eligible for sales incentives, and in some instances a bonus plan, whereby total compensation may far exceed base salary depending on individual performance. Actual compensation offered may vary from posted hiring range based upon geographic location, work experience, education, licensure requirements and/or skill level and will be finalized at the time of offer.

Equal opportunity employer •  Drug-free workplace

We are an equal opportunity employer with a commitment to diversity.  All individuals, regardless of personal characteristics, are encouraged to apply.  All qualified applicants will receive consideration for employment without regard to age (40 and over), race, color, national origin, ancestry, sex, sexual orientation, gender, gender identity, gender expression, marital status, pregnancy, religion, physical or mental disability, military or veteran status, genetic information, or any other status protected by applicable state or local law. 

***For remote and hybrid positions you will be required to provide reliable high-speed internet with a wired connection as well as a place in your home to work with limited disruption. You must have reliable connectivity from an internet service provider that is fiber, cable or DSL internet. Other necessary computer equipment, will be provided. You may be required to work in the office if you do not have an adequate home work environment and the required internet connection.***

Job Posting End Date at 12:01 am on: