Our vision for the future is based on the idea that transforming financial lives starts by giving our people the freedom to transform their own. We have a flexible work environment, and fluid career paths. We not only encourage but celebrate internal mobility. We also recognize the importance of purpose, well-being, and work-life balance. Within Empower and our communities, we work hard to create a welcoming and inclusive environment, and our associates dedicate thousands of hours to volunteering for causes that matter most to them.

Chart your own path and grow your career while helping more customers achieve financial freedom. Empower Yourself.

As Director of Product Marketing, you will shape how millions of people experience Empower’s digital tools and financial wellness platform. You’ll define the go-to-market strategy, positioning, and storytelling that bring our consumer platform to life—spanning tools, dashboards, and content that help participants feel confident and connected in managing their money. Partnering across Product, Marketing, and Technology, you’ll guide cohesive launches and experiences that drive adoption, satisfaction, and growth.

What you will do:

• Lead go-to-market strategy for consumer platform enhancements, tools, and experience improvements

• Define success metrics for launch, engagement, adoption, and satisfaction with analytics and product partners

• Manage launch readiness across marketing, service, and digital channels to ensure a unified experience

• Develop the platform value proposition and lifecycle messaging frameworks from onboarding through retention

• Shape participant communications and in-product messaging for clarity, personalization, and consistency

• Collaborate with creative teams—and when needed, write or refine copy—for web, product, and email to humanize complex topics

• Guide content strategy across web, in-product, and retention channels; integrate explainers and thought leadership

• Connect B2C and B2B narratives so participants, plan sponsors, and intermediaries hear a consistent story

• Partner with Product, UX, Technology, Brand Marketing, and Data Science to inform roadmap priorities from market and customer insight

• Align launch and lifecycle initiatives with Empower’s broader brand and revenue strategies

• Use data, experimentation, and AI tools to personalize and scale participant marketing experiences

• Translate consumer and competitive insights into recommendations that strengthen the digital value proposition

• Represent the voice of the customer in executive and cross-functional forums

What you will bring:

• 8–10+ years in product or marketing roles with a record of launching and scaling consumer products

• Degree or equivalent experience in marketing, business, or related field (MBA preferred)

• Strong grasp of consumer behavior, digital engagement, and competitive dynamics

• Exceptional cross-functional leadership, influence, and relationship-management skills in a matrixed environment

• Proven ability to turn data and research into actionable strategy and measurable outcomes

• Excellent writing, storytelling, and presentation skills

• Familiarity with financial services, fintech, or complex digital ecosystems (industry experience encouraged, not required)

• Innovative, analytical mindset; comfortable with modern marketing trends and technologies

What will set you apart:

• Experience bridging B2B and B2C narratives in a platform environment

• Knowledge of participant and plan sponsor communications

• Track record using AI/automation to enhance personalization and performance

• Ability to mentor teams and influence senior stakeholders

• Passion for simplifying complex financial concepts through human-centered marketing

***Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time, including CPT/OPT.***

What we offer you

We offer an array of diverse and inclusive benefits regardless of where you are in your career. We believe that providing our employees with the means to lead healthy balanced lives results in the best possible work performance.

• Medical, dental, vision and life insurance
• Retirement savings – 401(k) plan with generous company matching contributions (up to 6%), financial advisory services, potential company discretionary contribution, and a broad investment lineup
• Tuition reimbursement up to $5,250/year
• Business-casual environment that includes the option to wear jeans
• Generous paid time off upon hire – including a paid time off program plus ten paid company holidays and three floating holidays each calendar year
• Paid volunteer time — 16 hours per calendar year
• Leave of absence programs – including paid parental leave, paid short- and long-term disability, and Family and Medical Leave (FMLA)
• Business Resource Groups (BRGs) –  BRGs facilitate inclusion and collaboration across our business internally and throughout the communities where we live, work and play. BRGs are open to all.

Base Salary Range

The salary range above shows the typical minimum to maximum base salary range for this position in the location listed. Non-sales positions have the opportunity to participate in a bonus program. Sales positions are eligible for sales incentives, and in some instances a bonus plan, whereby total compensation may far exceed base salary depending on individual performance. Actual compensation offered may vary from posted hiring range based upon geographic location, work experience, education, licensure requirements and/or skill level and will be finalized at the time of offer.

Equal opportunity employer •  Drug-free workplace

We are an equal opportunity employer with a commitment to diversity.  All individuals, regardless of personal characteristics, are encouraged to apply.  All qualified applicants will receive consideration for employment without regard to age (40 and over), race, color, national origin, ancestry, sex, sexual orientation, gender, gender identity, gender expression, marital status, pregnancy, religion, physical or mental disability, military or veteran status, genetic information, or any other status protected by applicable state or local law. 

***For remote and hybrid positions you will be required to provide reliable high-speed internet with a wired connection as well as a place in your home to work with limited disruption. You must have reliable connectivity from an internet service provider that is fiber, cable or DSL internet. Other necessary computer equipment, will be provided. You may be required to work in the office if you do not have an adequate home work environment and the required internet connection.***

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