Our vision for the future is based on the idea that transforming financial lives starts by giving our people the freedom to transform their own. We have a flexible work environment, and fluid career paths. We not only encourage but celebrate internal mobility. We also recognize the importance of purpose, well-being, and work-life balance. Within Empower and our communities, we work hard to create a welcoming and inclusive environment, and our associates dedicate thousands of hours to volunteering for causes that matter most to them.

Chart your own path and grow your career while helping more customers achieve financial freedom. Empower Yourself.

As an experienced Social Media Analyst, you will lead Empower’s social analytics efforts as part of our in-house social media team. The ideal candidate will have a deep understanding of social media performance metrics, data analysis, and how to leverage data to drive compelling strategy. The Social Media Analyst will be responsible for creating KPIs, tracking trends, reporting on performance metrics, and using analytics and insights to help guide strategies that help elevate Empower’s social media presence.  

What you will do:

• Develop, standardize, and manage key performance indicators (KPIs) that align with business objectives and social media goals
• Track, analyze, and report on organic and paid performance metrics across social media platforms including but not limited to LinkedIn, Facebook, Instagram, YouTube, TikTok and X
• Monitor and regularly report on social media conversation, volume, sentiment and trends using social listening tools to uncover actionable insights that inform strategy
• Develop and maintain social listening dashboards and routines to track brand perception and identify opportunities and threats in real-time
• Regularly benchmark social media performance against industry standards and key competitors
• Present high-level insights and reports to executives, helping inform strategic decision-making across the business
• Implement and optimize tagging strategies for content and campaigns to improve reporting accuracy and insights
• Collaborate with marketing teams and business lines to provide data-driven insights on performance, recommending optimizations and adjustments to content strategies
• Stay updated on industry trends, best practices, platform and tools updates to continually improve the effectiveness of social media efforts

What you will bring:

• 4+ years in social media analysis with a focus on social media metrics, social listening and reporting
• Bachelor’s degree in Marketing, Communications, Data Analytics, Statistics, or a related field
• Proficiency with Social Media Analytics tools (i.e., Sprout Social, Hootsuite, Sprinklr, Brandwatch, Google Analytics) and native platform analytics
• Expertise in Excel to manipulate, analyze, and visualize large data sets
• In-depth knowledge of social media platforms, including but not limited to Facebook, Instagram, LinkedIn, X, YouTube and TikTok
• Strong experience in developing and tracking KPIs that align with business goals, including content performance, engagement rates, ROI, and audience growth
• Ability to think analytically, identify opportunities for improvement, and find creative ways to solve problems based on data insights

What will set you apart:

• Strong written and verbal communication skills, with the ability to translate complex data into clear, actionable narrative for various audiences
• Strong organizational skills with the ability to prioritize and manage multiple projects, meet deadlines, and execute tasks in a high-pressure environment
• High competency in Microsoft Office Suite

***Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time, including CPT/OPT.***

What we offer you

We offer an array of diverse and inclusive benefits regardless of where you are in your career. We believe that providing our employees with the means to lead healthy balanced lives results in the best possible work performance.

• Medical, dental, vision and life insurance
• Retirement savings – 401(k) plan with generous company matching contributions (up to 6%), financial advisory services, potential company discretionary contribution, and a broad investment lineup
• Tuition reimbursement up to $5,250/year
• Business-casual environment that includes the option to wear jeans
• Generous paid time off upon hire – including a paid time off program plus ten paid company holidays and three floating holidays each calendar year
• Paid volunteer time — 16 hours per calendar year
• Leave of absence programs – including paid parental leave, paid short- and long-term disability, and Family and Medical Leave (FMLA)
• Business Resource Groups (BRGs) - internal networks that rally around common interest, experiences and identities such as race, ethnicity, gender, ability, military status and sexual orientation. BRGs play a vital role in educating and engaging our people and advancing our business priorities.

Base Salary Range

The salary range above shows the typical minimum to maximum base salary range for this position in the location listed. Non-sales positions have the opportunity to participate in a bonus program. Sales positions are eligible for sales incentives, and in some instances a bonus plan, whereby total compensation may far exceed base salary depending on individual performance. Actual compensation offered may vary from posted hiring range based upon geographic location, work experience, education, licensure requirements and/or skill level and will be finalized at the time of offer.

Equal opportunity employer •  Drug-free workplace

We are an equal opportunity employer with a commitment to diversity.  All individuals, regardless of personal characteristics, are encouraged to apply.  All qualified applicants will receive consideration for employment without regard to age (40 and over), race, color, national origin, ancestry, sex, sexual orientation, gender, gender identity, gender expression, marital status, pregnancy, religion, physical or mental disability, military or veteran status, genetic information, or any other status protected by applicable state or local law. 

***For remote and hybrid positions you will be required to provide reliable high-speed internet with a wired connection as well as a place in your home to work with limited disruption. You must have reliable connectivity from an internet service provider that is fiber, cable or DSL internet. Other necessary computer equipment, will be provided. You may be required to work in the office if you do not have an adequate home work environment and the required internet connection.***

Job Posting End Date at 12:01 am on: